Brand kits

A logo is not a brand.

A brand is a system — the mark, the colours, the type, and the rules that keep it all consistent when you're not the one making the flyer. That's what you get here.

See brand kit packages Start your project

Why vector, and why it matters.

Your logo gets hand-drawn in Adobe Illustrator as vector art — mathematical curves, not pixels. Scale it to a billboard and the edges stay razor sharp. Shrink it to a 16-pixel favicon and it's still readable.

Here's the practical version: when the sign maker asks for "a vector file" and you send a screenshot of your logo, the project stops. That conversation doesn't happen with a kit built this way.

Every logo is designed in black first. A mark that works in one colour works in every colour — it's the test that separates a logo from a picture.

How it works

From "we don't know what we want" to a brand you can hand anyone.

Intake and moodboardA creative questionnaire — brands you admire, the three words you want people to feel, colours and symbols to avoid. We build a moodboard and we agree on a direction before a single logo is drawn. This is why revision rounds stay short.

ConceptsSeveral distinct directions sketched, the strongest two or three developed as real vector art. You see them in context — on a sign, a business card, a phone screen — never as bare logos floating on white.

RefinementConsolidated feedback, then we perfect the chosen direction and we lock it in writing before anything is built on top of it.

The systemA palette with every code you'll ever be asked for, a type system using fonts you can actually install, and the full logo suite in every version you'll need.

The guide and the handoffEverything packaged into a clean, plainly-named folder with a usage guide, plus a short screen recording walking you through it.

What you'll actually be handed.

Files

SVG for web
Transparent PNG for everyday use
JPG for uploads without transparency
PDF and vector for printers and sign makers
A "which file do we use?" one-pager

The system

Primary, secondary and submark
Full colour, black, white and reversed
HEX, RGB and CMYK codes
Type system with sources and licensing
Brand usage guide with the don'ts

Fonts are chosen from what's available in Google Fonts, Canva and Squarespace. A beautiful paid font you can't install anywhere becomes a daily frustration — so we don't do that.

How long does it take?

Typically 2–3 weeks from your completed intake.

How many revisions do I get?

It depends on your tier and it's written into your agreement, so there's never a question mid-project. Consolidated feedback in one list moves fastest.

Do I own the logo?

Yes. You get the working files and full rights to use them.

Can you match my existing brand instead of starting over?

Often, yes. If you have a mark you like but no usable files, a rebuild-and-systematise is usually the right call. Ask us.

Three depths, one system.

Lean $450 · Signature $950 · Premium $1,800 — and no mystery about what separates them.

See exactly what's in each